ETISALAT Brand Activation

Objectives  

• Drive awareness trial and affinity for 9mobile activation in selected cities PAN Nigeria.
• Create emotional bond between 9mobile and consumers
• To assess the effect of this program on sales.
• Activate sim cards/lines on the spot.

Solutions

• A branded activation vehicle to achieve mass market activation 
• Reward purchase and encourage on the spot activation 
• Brand penetration into neighborhoods educating them on 9mobile benefit and attributes. 

Results  

• 18,036 9mobile Sims sold out
• 70% Sims activations on the spot
• 2047 RCV 200 sold, 1008 RCV 500
• Sensitization and marketing  activated