ETISALAT Brand Activation
- Drive awareness trial and affinity for 9mobile activation in selected cities PAN Nigeria.
- Create emotional bond between 9mobile and consumers
- To assess the effect of this program on sales.
- Activate sim cards/lines on the spot.
- A branded activation vehicle to achieve mass market activation
- Reward purchase and encourage on the spot activation
- Brand penetration into neighborhoods educating them on 9mobile benefit and attributes.
- 18,036 9mobile Sims sold out
- 70% Sims activations on the spot
- 2047 RCV 200 sold, 1008 RCV 500
- Sensitization and marketing activated