ETISALAT Brand Activation

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Objectives  

  • Drive awareness trial and affinity for 9mobile activation in selected cities PAN Nigeria.
  • Create emotional bond between 9mobile and consumers
  • To assess the effect of this program on sales.
  • Activate sim cards/lines on the spot.

Solutions

  • A branded activation vehicle to achieve mass market activation 
  • Reward purchase and encourage on the spot activation 
  • Brand penetration into neighborhoods educating them on 9mobile benefit and attributes. 

Results  

  • 18,036 9mobile Sims sold out
  • 70% Sims activations on the spot
  • 2047 RCV 200 sold, 1008 RCV 500
  • Sensitization and marketing  activated