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    • Home
    • OUR AGENCY
      • THE FIRM
      • PHOTO GALLERY
    • SALES PROMOTION
      • SALES PROMOTION
      • PZ CUSSONS
      • FUMMAN
      • MOUKA
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      • EVENT MARKETING
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      • ONGA
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      • HARPIC
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  • Home
  • OUR AGENCY
    • THE FIRM
    • PHOTO GALLERY
  • SALES PROMOTION
    • SALES PROMOTION
    • PZ CUSSONS
    • FUMMAN
    • MOUKA
    • HEINZ
    • DANGOTE
  • EVENT MARKETING
    • EVENT MARKETING
    • DIAGEO
    • ONGA
    • REGAL DRY GIN
    • COWBELL
    • KASAPREKO
  • FIELD MARKETING
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COWBELL Coffee Roadshow

Objectives

  • Promote brand awareness 
  • Sample 100,000 consumers across the regions 
  • Stimulate repeat purchase  
  • Leverage on RTB: Contains essentials Vitamins & Minerals 
  • Create inspirational value on C1 and Core C2D 

Solutions

  •   Cowbell Coffee Cafe Roadshow 

Results  

  • 132,000 consumer sampled
  • 16 weeks of Cowbell milk activation
  • 2,334 cartons of Cowbell dairy products sold
  • 105,600 data captured 
  • Feedback generated

COWBELL Choco NYSC Volleyball Activation

  Objectives

  • Promote brand equity built
  • Sample consumers leveraging on the yearly NYSC program and Volleyball Create aspirational value on C1 and Core C2D

  Solutions

  • Cowbell Choco NYSC Volleyball activation

  Results

  • Over 100,000 samples and consumer data captured so far. 
  • Feedbacks generated
  • Reward and medals to winners 
  • TOMA for the brand 

COWBELL Milk GSM Consumer Experience

Objective  

  • Consumer experience to reward Loyalty
  • Sample TG 
  • Excite and educate consumers
  • Recruit new users and retain existing consumer base 

Solutions

  • Cowbell milk In store activations with branded BA’s canvassing consumers to purchase. 
  • Purchase & Reward 
  • 40 supermarkets and modern trade activated simultaneously
  • 8 weeks of activation

Results  

  • 40 outlets activated
  • 100, 000 consumer sampled 
  • Consumer purchase rewarded 
  • Visibility achieved in all outlets utilized for the project

COWBELL Milk Schools Activation



COWBELL Evaporated Milk Activaton


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