COWBELL Coffee Roadshow
Objectives
- Promote brand awareness
- Sample 100,000 consumers across the regions
- Stimulate repeat purchase
- Leverage on RTB: Contains essentials Vitamins & Minerals
- Create inspirational value on C1 and Core C2D
Solutions
- Cowbell Coffee Cafe Roadshow
Results
- 132,000 consumer sampled
- 16 weeks of Cowbell milk activation
- 2,334 cartons of Cowbell dairy products sold
- 105,600 data captured
- Feedback generated
COWBELL Choco NYSC Volleyball Activation
Objectives
- Promote brand equity built
- Sample consumers leveraging on the yearly NYSC program and Volleyball Create aspirational value on C1 and Core C2D
Solutions
- Cowbell Choco NYSC Volleyball activation
Results
- Over 100,000 samples and consumer data captured so far.
- Feedbacks generated
- Reward and medals to winners
- TOMA for the brand
COWBELL Milk GSM Consumer Experience
Objective
- Consumer experience to reward Loyalty
- Sample TG
- Excite and educate consumers
- Recruit new users and retain existing consumer base
Solutions
- Cowbell milk In store activations with branded BA’s canvassing consumers to purchase.
- Purchase & Reward
- 40 supermarkets and modern trade activated simultaneously
- 8 weeks of activation
Results
- 40 outlets activated
- 100, 000 consumer sampled
- Consumer purchase rewarded
- Visibility achieved in all outlets utilized for the project