COWBELL Coffee Roadshow

image17

Objectives

  • Promote brand awareness 
  • Sample 100,000 consumers across the regions 
  • Stimulate repeat purchase  
  • Leverage on RTB: Contains essentials Vitamins & Minerals 
  • Create inspirational value on C1 and Core C2D 

Solutions

  •   Cowbell Coffee Cafe Roadshow 

Results  

  • 132,000 consumer sampled
  • 16 weeks of Cowbell milk activation
  • 2,334 cartons of Cowbell dairy products sold
  • 105,600 data captured 
  • Feedback generated

COWBELL Choco NYSC Volleyball Activation

image18

  Objectives

  • Promote brand equity built
  • Sample consumers leveraging on the yearly NYSC program and Volleyball Create aspirational value on C1 and Core C2D

  Solutions

  • Cowbell Choco NYSC Volleyball activation

  Results

  • Over 100,000 samples and consumer data captured so far. 
  • Feedbacks generated
  • Reward and medals to winners 
  • TOMA for the brand 

COWBELL Milk GSM Consumer Experience

image19

Objective  

  • Consumer experience to reward Loyalty
  • Sample TG 
  • Excite and educate consumers
  • Recruit new users and retain existing consumer base 

Solutions

  • Cowbell milk In store activations with branded BA’s canvassing consumers to purchase. 
  • Purchase & Reward 
  • 40 supermarkets and modern trade activated simultaneously
  • 8 weeks of activation

Results  

  • 40 outlets activated
  • 100, 000 consumer sampled 
  • Consumer purchase rewarded 
  • Visibility achieved in all outlets utilized for the project

COWBELL Milk Schools Activation



COWBELL Evaporated Milk Activaton