DABUR Dermoviva Soap Activation
Objectives
- Brand education of Newly launched Dabur Dermoviva soap
- Product awareness drive
- Recruit new users
- Support trade in reducing stock holding
- Sales.
Solutions
- Mass Market Animations
- Sampling
- Neighborhood Town storms
- One on one interactive sales effort
Results
- Demoviva soap Activation was achieved in 10 markets in 6 states in the Western, Northern & Eastern Region
- Approx. 56,820 people were reached during the activation.
- Off take of Dabur brand was low and feedback however communicated to client