DABUR Dermoviva Soap Activation

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Objectives  

  • Brand education of Newly launched Dabur Dermoviva soap
  • Product awareness drive 
  • Recruit new users
  • Support trade in reducing stock holding
  • Sales.

Solutions  

  • Mass Market Animations 
  • Sampling
  • Neighborhood Town storms
  • One on one interactive sales effort


 Results  

  • Demoviva soap Activation was achieved in 10 markets in 6 states in the Western, Northern & Eastern Region 
  • Approx. 56,820 people were reached during the activation.
  • Off take of Dabur brand was low and feedback however communicated to client