DABUR Dermoviva Soap Activation

Objectives  

• Brand education of Newly launched Dabur Dermoviva soap
• Product awareness drive 
• Recruit new users
• Support trade in reducing stock holding
• Sales.

Solutions  

• Mass Market Animations 
• Sampling
• Neighborhood Town storms
• One on one interactive sales effort

 Results  

• Demoviva soap Activation was achieved in 10 markets in 6 states in the Western, Northern & Eastern Region 
• Approx. 56,820 people were reached during the activation.
• Off take of Dabur brand was low and feedback however communicated to client