Fumman Juice Brand Awareness

OBJECTIVE

• Brand education and heavy awareness  25,500 identified TG set for sampling
• Generating brand recall. & communicating No Additive attributes of FUMMAN
• Opening new channels 
• Sales

SOLUTIONS 

• Heavy mass consumer samplings activations 
•  Fumman juice Brand education and sampling
• Touch points – Neighborhoods, modern trades & Campus marketing
• Merchandising vis a vis POS placements
• Sales

RESULTS

• 22,707 sampled consumers
• 1950 fumman juice packs sold within 2 weeks
• 65 new retailer outlets recruited
• Modern trade were excited about this as it has never being done by the brand before now