Fumman Juice Brand Awareness

image4

OBJECTIVE

  • Brand education and heavy awareness  25,500 identified TG set for sampling
  • Generating brand recall. & communicating No Additive attributes of FUMMAN
  • Opening new channels 
  • Sales

SOLUTIONS 

  • Heavy mass consumer samplings activations 
  •  Fumman juice Brand education and sampling
  • Touch points – Neighborhoods, modern trades & Campus marketing
  • Merchandising vis a vis POS placements
  • Sales

RESULTS

  • 22,707 sampled consumers
  • 1950 fumman juice packs sold within 2 weeks
  • 65 new retailer outlets recruited
  • Modern trade were excited about this as it has never being done by the brand before now