RB HARPIC DTD Activation
- Harpic brand education and heavy awareness
- Capture data and recruit new users while also reaching out to lapse users
- Generating brand recall & In home penetration.
- Sales and activation
- Meet and greet “Door to Door” activations
- Brand education
- Data capture, analysis and follow up
- 60,000 house hold contact
- 42,000 units of Harpic 200 ml sold.
- 18000+ consumer reach
- 1200+ new users recruited