RB HARPIC DTD Activation

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Objectives  

  • Harpic brand education and heavy awareness
  • Capture data and recruit new users while also reaching out to lapse users
  • Generating brand recall & In home penetration.
  • Sales and activation

  Solutions

  • Meet and greet “Door to Door” activations
  • Brand education
  • Data capture, analysis and follow up
  • Sales

  Results

  •  60,000 house hold contact 
  • 42,000 units of Harpic 200 ml sold.
  • 18000+ consumer reach
  • 1200+ new users recruited