RB HARPIC DTD Activation

Objectives  

• Harpic brand education and heavy awareness
• Capture data and recruit new users while also reaching out to lapse users
• Generating brand recall & In home penetration.
• Sales and activation

  Solutions

• Meet and greet “Door to Door” activations
• Brand education
• Data capture, analysis and follow up
• Sales

  Results

•  60,000 house hold contact 
• 42,000 units of Harpic 200 ml sold.
• 18000+ consumer reach
• 1200+ new users recruited