HEINZ In-store Activation

Objectives  

• To showcase all products as a quality product line from the same stable
• Leverage on yuletide for activation to drive sale of all product line
• Excite and educate consumers
• Recruit new users and retain existing consumer base.

Solutions  

• In store activations with branded BA’s canvassing consumers to purchase products at discount offered.
• 60 supermarkets and modern trade activations simultaneously
• 4 weeks of activation

Results  

• 60 outlets activation
• 21,000 Christmas multipack products sold
• FSU deployed 
• Visibility achieved in all outlets utilized for the project