HEINZ In-store Activation



  • To showcase all products as a quality product line from the same stable
  • Leverage on yuletide for activation to drive sale of all product line
  • Excite and educate consumers
  • Recruit new users and retain existing consumer base.


  • In store activations with branded BA’s canvassing consumers to purchase products at discount offered.
  • 60 supermarkets and modern trade activations simultaneously
  • 4 weeks of activation


  • 60 outlets activation
  • 21,000 Christmas multipack products sold
  • FSU deployed 
  • Visibility achieved in all outlets utilized for the project