LOYA Milk Brand Activation
- Consumer experience to reward brand loyalty
- Sample TG
- Excite and educate consumers
- In-store activation aim to recruit new users and retain existing consumer base.
- In store activations with branded BA’s canvassing consumers to purchase.
- Face painting, Games
- 40 supermarkets and modern trade activated simultaneously
- 8 weeks of activation
- 40 outlets activated
- 120, 000 consumer sampled
- 26500 consumer purchase across SKU’s with purchases rewarded
- Visibility achieved in all outlets utilized for the project