LOYA Milk Brand Activation

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  Objectives

  • Consumer experience to reward brand loyalty
  • Sample TG 
  • Excite and educate consumers
  • In-store activation aim to recruit new users and retain existing consumer base.

  Solutions

  • In store activations with branded BA’s canvassing consumers to purchase. 
  • Face painting, Games 
  • 40 supermarkets and modern trade activated simultaneously
  • 8 weeks of activation

Results

  • 40 outlets activated
  • 120, 000 consumer sampled
  •  26500 consumer purchase across SKU’s with purchases rewarded 
  • Visibility achieved in all outlets utilized for the project