LOYA Milk Brand Activation

  Objectives

• Consumer experience to reward brand loyalty
• Sample TG 
• Excite and educate consumers
• In-store activation aim to recruit new users and retain existing consumer base.

  Solutions

• In store activations with branded BA’s canvassing consumers to purchase. 
• Face painting, Games 
• 40 supermarkets and modern trade activated simultaneously
• 8 weeks of activation

Results

• 40 outlets activated
• 120, 000 consumer sampled
•  26500 consumer purchase across SKU’s with purchases rewarded 
• Visibility achieved in all outlets utilized for the project