MOUKA Flora & Legend Mattress Brand Unveiling
Objectives
- Unveiling the new face of Mouka Flora & Legend Mattress
- Reinforce the message of Mouka F&L to consumers
- Build strong brand PR around the launch
- Build a trusting relationship between Mouka Foam and the family
- Reinforce the efficacy of Mouka mattress among professionals relevant to its usage
Solutions
- 5 days teaser campaign leveraging on Radio call back program
- Consumer Re launch
- State of the art event ambiance and much talk about set design
Results
- 105 media representative were in attendance
- 200 consumers /stakeholders/distributors
- State of the art ambiance launch
- Ay – MC and D’Banj – Star Act
- Interviews were conducted on the mouka brand
- 1 month post event mention on all major media channels
- Electronic and print media utilized