MOUKA Flora & Legend Mattress Brand Unveiling

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Objectives

  • Unveiling the new face of Mouka Flora & Legend Mattress
  • Reinforce the message of Mouka F&L to consumers
  • Build strong brand PR around the launch
  • Build a trusting relationship between Mouka Foam and the family
  • Reinforce the efficacy of Mouka mattress among professionals relevant to its usage 


  Solutions

  • 5 days teaser campaign leveraging on Radio call back program
  • Consumer Re launch 
  • State of the art event ambiance and much talk about set design


 Results

  • 105 media representative were in attendance
  • 200 consumers /stakeholders/distributors
  • State of the art ambiance launch
  • Ay – MC and D’Banj – Star Act 
  • Interviews were conducted on the mouka brand
  • 1 month post event mention on all major media channels
  • Electronic and print media utilized