MOUKA Flora & Legend Mattress Brand Unveiling

Objectives

• Unveiling the new face of Mouka Flora & Legend Mattress
• Reinforce the message of Mouka F&L to consumers
• Build strong brand PR around the launch
• Build a trusting relationship between Mouka Foam and the family
• Reinforce the efficacy of Mouka mattress among professionals relevant to its usage 

  Solutions

• 5 days teaser campaign leveraging on Radio call back program
• Consumer Re launch 
• State of the art event ambiance and much talk about set design

 Results

• 105 media representative were in attendance
• 200 consumers /stakeholders/distributors
• State of the art ambiance launch
• Ay – MC and D’Banj – Star Act 
• Interviews were conducted on the mouka brand
• 1 month post event mention on all major media channels
• Electronic and print media utilized