PZ Cussons Joy Lip Gloss Brand Awareness
Objectives
- To increase awareness level
- To inform and educate students of the attributes and benefits of the PZ Cussons joy lip gloss
- To interact directly with young girls who are the major target group for the product.
- Educating the target on why they should recommend and purchase the brand.
- To induce trials and attract switchers from competition.
Solutions
- Experience booth activation / product information dissemination
- Sales / Free picture snap shot
- Trial opportunity – sampling
- Consumer feedback & marketing
- Consumer brand interactions
Results
- 166, 240 consumers reached within ten weeks of activation.
- 2260 cartons of PZ Cussons Joy lip gloss sold out
- New users recruited
- 32 campuses / higher schools visited in 18 states of Nigeria
