PZ Cussons Joy Lip Gloss Brand Awareness

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Objectives  

  • To increase awareness level
  • To inform and educate students of the attributes and benefits of the PZ Cussons joy lip gloss
  • To interact directly with young girls who are the major target group for the product.
  • Educating the target on why they should recommend and purchase the brand.
  • To induce trials and attract switchers from competition. 

Solutions  

  • Experience booth activation / product information dissemination
  • Sales / Free picture snap shot
  • Trial opportunity – sampling
  • Consumer feedback & marketing
  • Consumer brand interactions

  Results

  • 166, 240 consumers reached within ten weeks of activation.
  • 2260 cartons of PZ  Cussons Joy lip gloss sold out
  • New users recruited
  • 32 campuses / higher schools visited in 18 states of Nigeria