FERRERO Tic Tac Shake & Share Activation

Objectives

• Increase tic tac brand awareness
• Reinforce brands credentials as world no.1 selling candy  
• Generate new users while retaining old ones 
• Reward consumers  

Solutions

• Shake & Share Roadshow promotions 
• Massive sampling plan – 70,000 within 35 activation days 
• Facebook based promotions 
• Touch points – markets, campuses 
• Radio hypes to support Roadshow 

Results

 

• 112,000 consumers sampled
• Over 1m consumer reach 13,000 fans to FB page
• Radio and Print media leveraged
• 3 winners of Iphone 6 rewarded 
• Over 320 cartons of Tic Tac sold out directly