Objectives
- Increase tic tac brand awareness
- Reinforce brands credentials as world no.1 selling candy
- Generate new users while retaining old ones
- Reward consumers
Solutions
- Shake & Share Roadshow promotions
- Massive sampling plan – 70,000 within 35 activation days
- Facebook based promotions
- Touch points – markets, campuses
- Radio hypes to support Roadshow
Results
- 112,000 consumers sampled
- Over 1m consumer reach 13,000 fans to FB page
- Radio and Print media leveraged
- 3 winners of Iphone 6 rewarded
- Over 320 cartons of Tic Tac sold out directly
