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    • Home
    • OUR AGENCY
      • THE FIRM
      • PHOTO GALLERY
    • SALES PROMOTION
      • SALES PROMOTION
      • PZ CUSSONS
      • FUMMAN
      • MOUKA
      • HEINZ
      • DANGOTE
    • EVENT MARKETING
      • EVENT MARKETING
      • DIAGEO
      • ONGA
      • REGAL DRY GIN
      • COWBELL
      • KASAPREKO
    • FIELD MARKETING
      • FIELD MARKETING
      • LOYA
      • TIC TAC
      • HARPIC
      • 9MOBILE
      • DABUR
      • TROPIKA
    • R712 TEAM
    • Contact
  • Home
  • OUR AGENCY
    • THE FIRM
    • PHOTO GALLERY
  • SALES PROMOTION
    • SALES PROMOTION
    • PZ CUSSONS
    • FUMMAN
    • MOUKA
    • HEINZ
    • DANGOTE
  • EVENT MARKETING
    • EVENT MARKETING
    • DIAGEO
    • ONGA
    • REGAL DRY GIN
    • COWBELL
    • KASAPREKO
  • FIELD MARKETING
    • FIELD MARKETING
    • LOYA
    • TIC TAC
    • HARPIC
    • 9MOBILE
    • DABUR
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  • R712 TEAM
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FERRERO Tic Tac Shake & Share Activation

Objectives

  • Increase tic tac brand awareness
  • Reinforce brands credentials as world no.1 selling candy  
  • Generate new users while retaining old ones 
  • Reward consumers  

Solutions

  • Shake & Share Roadshow promotions 
  • Massive sampling plan – 70,000 within 35 activation days 
  • Facebook based promotions 
  • Touch points – markets, campuses 
  • Radio hypes to support Roadshow 

Results

 

  • 112,000 consumers sampled
  • Over 1m consumer reach 13,000 fans to FB page
  • Radio and Print media leveraged
  • 3 winners of Iphone 6 rewarded 
  • Over 320 cartons of Tic Tac sold out directly 


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