FERRERO Tic Tac Shake & Share Activation

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Objectives

  • Increase tic tac brand awareness
  • Reinforce brands credentials as world no.1 selling candy  
  • Generate new users while retaining old ones 
  • Reward consumers  

Solutions

  • Shake & Share Roadshow promotions 
  • Massive sampling plan – 70,000 within 35 activation days 
  • Facebook based promotions 
  • Touch points – markets, campuses 
  • Radio hypes to support Roadshow 

Results

 

  • 112,000 consumers sampled
  • Over 1m consumer reach 13,000 fans to FB page
  • Radio and Print media leveraged
  • 3 winners of Iphone 6 rewarded 
  • Over 320 cartons of Tic Tac sold out directly