CLOVER-SA Tropika Brand Activation
Objectives
- Brand education and heavy awareness
- Generating brand recall.
- Opening new channels
- Induce trials
- Sales
Solutions
- Heavy mass market activations within selected cities – Phase 1 & 2
- Brand education and sampling
- Merchandising vis a vis POS placements
- Sales
Result
- 56 markets activations pan Nigeria
- 72 Heavy Neighborhood impact
- 28 POW activations
- 40,000 consumers sampled / Over 216,000 reach
- Heavy POS deployment.
- Sales of over 5,000 cartons