CLOVER-SA Tropika Brand Activation

Objectives    

• Brand education and heavy awareness
• Generating brand recall.
• Opening new channels 
• Induce trials
• Sales

Solutions  

• Heavy mass market activations within selected cities – Phase 1 & 2
• Brand education and sampling 
• Merchandising vis a vis POS placements
• Sales

Result  

• 56 markets activations pan Nigeria
• 72 Heavy Neighborhood impact
• 28 POW activations 
• 40,000 consumers sampled / Over 216,000 reach
• Heavy POS deployment.
• Sales of over 5,000 cartons