CLOVER-SA Tropika Brand Activation

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Objectives    

  • Brand education and heavy awareness
  • Generating brand recall.
  • Opening new channels 
  • Induce trials
  • Sales

Solutions  

  • Heavy mass market activations within selected cities – Phase 1 & 2
  • Brand education and sampling 
  • Merchandising vis a vis POS placements
  • Sales

Result  

  • 56 markets activations pan Nigeria
  • 72 Heavy Neighborhood impact
  • 28 POW activations 
  • 40,000 consumers sampled / Over 216,000 reach
  • Heavy POS deployment.
  • Sales of over 5,000 cartons